471% Increase In Organic Traffic For Garden Art Sculptures Site

By Charlie

04 Aug 2021

Considering the off-beat niche of the client’s business, it was challenging for us to bring relevant traffic to their website alongside the correct conversion and sales.

We helped gain this client a whopping 471% increase in its organic traffic and improved its overall website ranking with our curated efforts. After auditing their website entirely, we devised the required SEO techniques based on their targeted audience and business objectives.

Driving relevant traffic to the website in this digital age isn’t an easy task. Even though you might be doing right, when it comes to increasing organic traffic and proper engagement for the website, it is a mixed balance of SEO tactics. Your website’s reach can be expanded with the help of professional SEO services, resulting in increased sales.

You’ll notice that your business is more in demand among your target demographic as traffic and sales increase. In Clickmatix, we house expert digital marketers with substantial, combined experience. We’ll help your brand get the proper type of attention and organic traffic with our SEO strategies. We created our SEO process keeping in mind the client’s business and goals.

m8 (1)

Let’s discuss how we helped their sculpting and garden art client achieve its goal of ranking more than its 50 keywords in the top 10 alongside its other achievements.

Challenges

The client’s specialty was highly competitive, which was one of the most challenging issues we faced. It is an Australian eCommerce website that sells garden beautifying sculptors and art pieces; it is tough to mark an off-beat niche.

We checked for competitors’ keywords ranking and planned accordingly. Our main goal was to assist them in squeezing into a niche-oriented market. The client wanted a bullet-proof strategy that increases their online presence and works in improving their website’s conversion rate. Our top digital marketing strategy was to generate substantial revenue for the client by igniting a campaign whose keywords range in the top 10.

The website’s primary issue was that its SILO structure made it difficult for Google to find and index valuable content beyond the top pages. The client wants his business to grow scalably and share its organic search traffic despite the limitations of the site design. The website design, structure, and URL link to the website weren’t SEO friendly. The web pages weren’t optimised as per the targeted keywords. Websites will unlikely rank high due to the lack of relevancy between URLs and their keywords.

It was observed that even the loading time was much higher than it ideally should be; neither the website was mobile-friendly. The website lacked product descriptions, making it difficult for the search engine to browse through the numerous sorts of products available.

Another issue was that there was no material on the category sections of the website. This made it more difficult for us to optimise the sites for better rankings.

Solutions

We’ve segregated the solution implementation, month-wise, that we had provided to understand better the results achieved.

First-quarter

Audited the full website

Since this was an eCommerce site with a more complicated, branched-out functioning, we first started a full SEO audit. Then, created an SEO ranking strategy at a national level for better ranking of the website and developed targeted category pages that align with the targeted buyers.

On-site SEO and Keyword Research

We then started working on on-site SEO, building landing pages, and fixing the site structure based on keyword research. On-site optimisation was critical in keeping the website clean and concise for Google indexing and optimising internal linking.

Set up their GMB profile

We also optimised image alt tags, fixing broken links, and, above everything else, set up their GMB (Google Business Profile), as it plays a vital role in directing and dictating their local search traffic.

Google Analytics and tracking

We even worked on Google Analytics and simplified their tracking process. This process was vital. Before we moved forward with integrated tracking for a real-time baseline of the effects of our marketing efforts, this feedback loop allowed us to put more time into marketing activities that worked efficiently.

Second-quarter

Content Marketing

We did content outreach to high-authority websites, which helped the customer create a strong backlink profile. To make their website more SEO-friendly, we improved blog content, guest pieces, and product pages.

Long-tail keywords and backlinking

We then focused on initially ranking long-tail keywords that would give them relevancy to quickly build into short-money keywords. We quickly disavowed some of the lowest-quality backlinks using the Google disavow tool and turned the attention to the client’s competitors.

Started with eCommerce link building strategy

eCommerce websites usually have strong brand competitors, we used Ahrefs (an SEO tool) can help you to check out where these brands can get their links and emulate their brand-building link strategies.

Guest post link building using chosen keywords

We approached niche websites that published sculpting, art decorating, and metal piece-related content. We used this platform to publish high-quality guest posts, which helped the client’s backlink profile.

Third-quarter

Conversion rate optimisation

In the third quarter, we optimised the website to improve the customer experience and user signals to Google. Alongside adjusting, selecting, and scaling the images for the product page to further enhance the user experience.

Mobile optimisation

We noticed that the majority of the internet traffic originated from the mobile devices for this client, so we then prioritised local and mobile optimisation, which was crucial for small, niche-oriented businesses.

Website fix

We then made some minor fixes to the website in the third quarter, considering the significant difference it makes for the user when browsing through devices, such as fixing clickable elements like making phone and email addresses clickable.

Payment method Integration

We integrated more user-friendly and user-trusted payment gateways to build trust amongst the users.

Page speed

One of the most challenging issues we had to deal with was page speed. For both desktop and mobile devices, we noted that the page speed was exceedingly poor. We increased the page loading performance by deleting unnecessary files from the website and optimising the picture media assets.

We conducted a quarterly technical audit to keep track of our campaign’s progress. This allowed us to figure out what was working and what needed to be improved.

We were able to increase organic traffic from 1.1K to 6.32K as a result of our SEO effort by the end of the third month. We went from just 2 keywords to a total of 50+ keywords that were among the Top 10 search results. We increased the number of keywords that were ranking on search engine result pages from 32 to 377+.