By Maulik Patel

13 May 2020

The key to great marketing is to connect with your audience in a way that they can feel a sense of belonging to your brand. Needless to say, pulling off your marketing strategies at the right time for the right type of audience can give the brand the magical boost you have always been looking for. Incorporating digital marketing strategies as a commendable part of your marketing campaign is the key to success. As more and more people continue to use various digital platforms in their everyday lives, it is inevitable to ignore your brand’s online presence.

Digital Marketing Vs Traditional marketing

In layman’s language, digital marketing is the process of marketing your brand via various forms of electronic media. Majorly, the internet. Also referred to as online marketing, digital marketing has taken over traditional marketing for good. Unlike traditional marketing which uses staple strategies for every marketing campaign, digital marketing is a growing focus approach that focuses on real-time scenarios.

These marketing strategies are curated keeping in mind the current market scenario and your brand’s competitors. With online marketing, you will be able to see results much faster than any other form of marketing. Digital marketing keeps the audience engaged and interacts with them to analyze market demand and curate digital marketing strategies accordingly.

How does digital marketing work?

To help you understand better, we have compiled a list of some of the most important aspects of how digital marketing works. Let us get started…

Obtaining & Analyzing data

Digital marketers analyze value-driven data which allows them to frame a strategy accordingly. This allows us to get an insight into consumer buying patterns, demands, and factors that influence buying behaviour. You can know the exact number of people who have visited your website, which web pages have the most hits, and all this in real-time. With the help of tools like Google Analytics, you can also know various demographics such as gender, age, and location of the visitors.

This will help you to prioritize marketing channels. For example, if most of your website visitors are between the age of 15- 30, it would be wise to target social media platforms such as Instagram. This will allow for the better effectiveness of your marketing strategy. You can rule out those strategies which are not working that well on other platforms and invest more in the strategies that provide good returns.

Content Marketing & Lead Generation

Generating interactive content that is focused on meeting specific commercial goals can do wonders for a digital marketing campaign. The information derived in the first step can be used to curate content that speaks to the audience. If we consider traditional marketing, when you distribute a brochure or a newsletter among people; you don’t know how many people are going to read it or whether you have distributed it among the right sector of the audience who might be interested in your product or service. This brings ambiguity to the whole strategy and the results might be uncertain.

On the other hand, when you market your content on the right type of digital platforms, you are targeting a sector of the audience that might be interested to know about your brand. These networks will allow potential buyers to learn more about your brand. This will create a great impact on online platforms and boost the SEO of your business. You will also be able to know how many people have spent significant time going through your marketing content.

This will give you a chance to derive contact information from the audience by incorporating forms on your website. You can determine the people who have filled out the contact form and get in touch with them. The people who have provided their contact details mean that they are genuinely interested in your products.

Utilizing Leads & Converting Them

Digital marketing allows you to have a better connection with your audience. You can use the information and further smooth the communication flow with your leads. This will ultimately boost lead conversion. The golden rule to boost conversion is to make your strategy as engaging as possible. Unlike any other marketing strategy, you can reach out to customers at any time. You don’t have to bother them with calls or text messages.

Just drop an email and let them purchase on your website to understand your business in a better way. This is the right way to bag a loyal customer. This is the most effective way to lead conversion and increase conversion rates.

Cost-effective

As compared to any other form of marketing, digital marketing is cost-effective. Promoting your brand through various traditional channels might cost you a fortune. Instead of that you can invest your money in digital marketing and watch your business flourish on various online platforms. Advertising on television and radio will cost you double as compared to a good digital marketing campaign.

With email automation, you can send out your message at a fraction of the cost. With people constantly glued to their electronic devices these days, it is the best way to get their attention by reaching out to them via email. Not only is it cheaper but it is also very effective.

Worried about the ROI from your campaigns?

Investing in any marketing campaign is not a child’s play. So, it is natural that you might be worried about the ROI of these campaigns. The good news is by incorporating smarter tactics and the latest marketing strategies, digital marketing can fetch better ROI than traditional marketing. Thanks to various tools that enable tracking progress and to assess how well a particular campaign is working.

This way, results can be analyzed and it becomes easier to take necessary steps in case the plan is not working as effectively as envisioned. With SEO or PPC you can ensure a steady flow of traffic for your website. The more the traffic, the higher the chances of generating leads and converting them into sales.

Stand a better chance in this competitive era

While you know that you know that your products are way better than what your competitors have, it still isn’t enough to get you more customers than your competitors. The key is to be visible to the right type of customers on the right kind of platform. And digital marketing does the same. It promotes smarter branding and lets you stay ahead of the competition. In this digital age, the majority of people look for things online.

And with bespoke SEO strategies and social media marketing, your website has a chance to rank higher on search engines. The best part is that digital marketing strategies are customizable according to your budget and business size. So you don’t need to spend a fortune to see actual results. The SEO campaign that is designed for your business goals will allow you to achieve your goals faster. Your competitors might sell the same products or services as you but your marketing campaign is something that will make you stand out.

Enhanced credibility and build your brand’s reputation

There is nothing that appeals to people more than a brand that has an up-to-date digital presence. When your website is well designed and has information that would benefit the users, it creates a sense of credibility for your brand. People tend to develop trust in websites that have valuable and informative content. By implementing strategies like blogging, social media, and even PPC, your brand can communicate with the target audience.

This will help a brand to gain important information about its audience as well. Every activity associated with digital marketing is trackable. This means that you can see how well a particular aspect of the digital campaign is performing. If the growth or results are not up to mark then you can discontinue a particular campaign.

For instance, if you notice that you aren’t getting desired results from a social media campaign then you can discontinue the campaign and invest elsewhere instead. Unlike traditional marketing, digital marketing works in real-time. You can ask the agency to look for your competitors and what is that one thing that is giving them the upper hand. It is easy to analyze and this way you can figure out marketing strategies that can be implemented for your business that can drive fruitful results.

Spread your wings on a global level

As digital marketing is solely concerned with the internet, it becomes easier for you to reach out to an audience from any corner of the world. In a world where the internet brings us all together, you can use this to your advantage, Especially, if you are a company that is looking for foreign exposure, digital marketing can be a boon for you. For example, if you are a software development company that can deal with clients from all over the world or you are a fashion retail store that ships internationally, you would want your target audience to know about your brand.

And this is why your brand needs digital marketing. In a mere period, you will be able to reach an audience on a global level and it will allow you to embrace a plethora of golden opportunities. With access to various digital platforms, you can also respond to customers promptly. Interact with a larger sector of the audience and open doors to more opportunities.

Looking for a digital marketing agency?

While looking for the right kind of digital marketing agency, it can be difficult to make the right choice. With a myriad of options available, you might be overwhelmed and unable to pick one. However, when it comes to finding the right type of agency there are a certain set of characteristics that you can look for. First things first, you need to ensure that the agency is experienced enough to cater to your needs. When you pick an experienced agency, knowledge, and efficiency will follow along. Feel free to ask questions. Make sure that you leave no stones unturned before you make your payment. Ask the agency whether or not they have worked with clients who have similar business niches as you.