How Akuna Pearls Increased Organic Traffic By 321%

Akuna Pearls specialises in freshwater pearls, incorporating a wide range of sizes and colours, with jewellery fittings made of quality components.

INDUSTRY

Fashion Jewellery

SERVICE

PROJECT

Akuna Pearls

WEBSITE

Akunapearls.com.au

383% Increase In Organic Revenue

We helped gain this client a whopping 321% increase in organic traffic and improved its overall website ranking with our curated efforts. After auditing their website entirely, we devised the required SEO techniques based on their targeted audience and business objectives.

We Were Able To Increase ROAS By 213%

With our comprehensive SEO strategies, we managed to help this client gain a 383% increase in their organic revenue, while also improving the overall website ranking.

321%

Increased in
Overall Traffic

383%

Increased in
Revenue

372%

Increased in
Transactions

323%

Increased in
New Visitors

Challenges

When auditing the client’s website, we noticed the web pages weren’t optimised as per the targeted keywords.
There were several issues with the website’s SILO structure and layout, Google was unable to find and index valuable content beyond the top pages.
Since the brand lacked history on multiple platforms and had a limited budget, it lacked what the client wanted to establish.
Additionally, metadata was also missing from the website and required complete optimisation.

Strategy

First, we checked for competitor’s keywords ranking and planned our SEO approach accordingly.
The client’s major focus was on increasing their online presence and conversion rate.
We also observed some highlighting page speed and responsive issues, which affected the website’s performance.
With brand awareness, it was crucial for us to generate some revenue for mutual benefit to the client and the continuation of the campaign with enough trust and effort.
Our campaign captured a strong audience and this is how we build our trustworthy audience from scratch.