INDUSTRY

  • Skin & Beauty

SERVICE

  • Ecommerce SEO

PROJECT

  • ALEXIA

WEBSITE

  • Alexia.com.au

157% Overall lead growth in just 6 months

The client has gained a whopping 138% increase in new users and improved its overall website ranking with our curated efforts. Optimised the website and content to have healthy competition in the industry and location.

179% Increase In Organic Revenue

We helped gain this client a whopping 138% increase in new visitors and improve its overall website ranking with our curated efforts.

clicks
157%

Growth in
Lead

website-traffic
179%

Increased in
Organic Revenue

keyword
740

Keywords
Ranked on Top

cs4
138%

Increased in
New Visitors

nw-cs-Alexia-screen

Challenges

When auditing the client’s website, we noticed the web pages weren’t optimised as per the targeted keywords. In fact, the entire website required a complete SEO and content optimisation. 

  • There were several issues with the website’s SILO structure and layout.
  • The design and URL linked to the website wasn’t SEO friendly. 
  • Additionally, metadata was also missing from the website & required complete optimisation.
  • The website wasn’t ranking high due to the lack of relevancy between URL and its keywords. 
Alexia-screen1
Alexia-screen2

Strategy

Conducted keywords research by considering Adelaide as the Geo-targeted location.

  • Identified the target keywords that were ranking for the competitor and added them to our plan.
  • Optimised the website as per the search engine guidelines to promote the content and service on third-party sites in order to build quality links and to improve domain rating.
  • Made the website technically optimised  & mobile & SEO friendly and created unique pages based on the targeted keywords.

Breaking Down a Winning
Digital Strategy & Implementation

icon1

We identified the keywords for each service page to start working and optimise each site for the keywords, location, content, and GMB.

icon2

We optimised the content for every product & category pages with the focused set of keywords. Placed internal links with relevant anchors to make the indexation process smooth.

icon3

Resolved the page speed issues & mobile optimisation issues.Built competitor backlinks for each services page and home page as well.

nw-cs-screen

Results

  • 157% Overall lead growth
  • 179% Increased in organic revenue
  • 138% Increased in new visitors
  • 130% Increased in organic events

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