350% Growth In Sale Of Cookie Cutters With PPC & SEO

INDUSTRY

Baking Supplies

SERVICE

Google Ads
SEO

PROJECT

Cookie Cutter Australia

WEBSITE

Cookiecutterstore.com.au

350% Growth In Sales Of Cookie Cutters & Other Baking Supplies

The client wanted to focus on generating more revenue with less spending budget and improve the ROI. So, we decided on creating a full-proof PPC & SEO campaign for the Cookie Cutter Store. With our comprehensive digital marketing strategy, we successfully managed to help this client achieve approximately 350% growth in the selling of cookie cutter and other baking supplies.

Increased the number of keywords From 32 to 377+

With our comprehensive digital markeitng strategy, we successfully managed to help this client achieve approximately 350% growth in the business

350%

Growth In
Sales

140%

Increase in
Monthly Revenue

10X

ROAS
Achieved

195%

Growth In
Organic Traffic

Challenges

Having an off-beat market, it was challenging for us to bring relevant traffic and drive sales for them without working on structured advertising activity.
Before kicking off our PPC campaign, we first had to address the digital business challenges faced by this client.
With limited relevant traffic and ROI, generating revenue and driving positive sales was a challenge.
Cookie Cutter Store had a cutthroat market competition, making it challenging for us to amalgamate general aspects of business goals.

Strategy

We implemented our digital marketing campaign strategy based on the client’s main goal – Improving website visibility and Generating a higher rate of conversion.
Our PPC plan was also crafted based on the client’s targeted audience, location, and actual business goals, thus generating better revenue and ROI.
We focused on both micro and macro aspects of advertising components to determine the best optimisation technique, improve the overall performance, and manage the account as smoothly and seamlessly as possible.
Google paid search and remarketing campaign management.

Breaking Down a Winning Digital Strategy & Implementation

We examined their competitor's advertising techniques, best marketing practices, overall performance, and more to understand the suitable advertising campaigns..

Competing with the client's market competitors was our next challenge. The client wanted to have a strong online market presence and promote their product extensively.

We filtered out all low-performing products and focused on promoting high-performing ones, meaning anything that didn't contribute to the client's revenue was removed from the new campaign.

Results

We successfully managed to help this client achieve approximately 350% growth in Sales.
Monthly revenue skyrocketed by 140% with 10X ROAS.
250% Growth in the business
195% Growth in organic traffic.