How We Increased JK Lawyers Organic Traffic By 400%

JK lawyers provide quality professional legal services to a range of clients commercial, government, not-for-profit, and private clients.

INDUSTRY

Law Firm

SERVICE

PROJECT

JK Lawyers

WEBSITE

Jklawyers.com.au

Impressions are increased by more than 40X

We helped gain this client a whopping 40X increase in impressions and improved its overall website ranking with our curated efforts. After auditing their website entirely, we devised the required SEO techniques based on their targeted audience and business objectives.

Optimising this client’s website achieved 250% growth in Revenue.

We helped gain this client a whopping 250% growth in revenue and improved its overall website ranking with our curated efforts.

400%

Increased in
Organic Traffic

500%

Increased in
New Visitors

40X

Impressions are
Increased

250%

Growth in
Revenue

Challenges

These challenges made it more difficult for us to optimise the website for better rankings on the search engine page.

When auditing the client’s website, we noticed the web pages weren’t optimised as per the targeted keywords.
The first challenge was creating strong relevance in the pages for their respective keywords.
JK Lawyers had about 60 keywords close to page 1 but nothing with significant volume.
Along with these, we targeted some low-volume keywords (300+ volume) and multiple long-tail keywords.
Being in a niche & competitive market meant a rock-solid on-page structure was just 50% of the job done.

Strategy

On-page audit for an internal linking plan to get link juice flowing from authoritative pages to the rest.
Targeting sites for link building. We were going for national keywords with the high competition; we used: high-authority sites and niche-relevant sites.
The first challenge was creating strong relevance in the pages for their respective keywords.
Added schema markup, ALT tags, fixed some broken links and switched to a mobile-responsive, lightning-fast theme.