How KidzShack Boosted Revenue By $603K In Just 8 Months

KidzShack is a leading online retailer in Australia, specialising in high-quality outdoor play equipment for children. Despite operating in a highly competitive market dominated by established brands,

Industry

Outdoor Play Equipment

Service

Project

Kidzshack

Website

Kidzshack.com.au

Attracted 134,560+ New Visitors

By leveraging high-impact digital marketing strategies, KidzShack successfully stood out in the competitive outdoor play equipment market. Discover how targeted efforts transformed their online reach and brought in thousands of potential customers!

Generated $603,231 in Revenue from 582 Transactions

With a seamless user experience and targeted marketing, KidzShack turned website visitors into paying customers.

134,560+

New
Visitors

$603,231

Generated
Revenue

313+

Keywords
Ranked

195+

Calls
From GBP

Challenges

The online market for outdoor play equipment is highly competitive, making it difficult for KidzShack to rank for relevant keywords. The brand faced several challenges, including:

Intense Competition: Established brands with strong domain authority dominated search rankings.
Low Brand Recognition: As a relatively new player, KidzShack had to build credibility and visibility.
Technical SEO Issues: Website speed, mobile responsiveness, and broken links needed to be addressed.
Conversion Barriers: While the site attracted visitors, the conversion rate was not optimal.

Strategy

Optimised product descriptions with targeted keywords.
Conducted a content audit and improved website navigation and breadcrumbs for a better user experience.
Developed a content calendar featuring blog posts, installation guides, and educational resources.
Conducted a comprehensive audit to fix crawl errors, broken links, and slow-loading pages.
Implemented structured data markup to enhance search visibility.
Ensured mobile responsiveness for seamless user experience across devices.
Utilised heatmaps and A/B testing to enhance product pages and checkout processes.
Optimised the Google Business Profile with accurate business information and high-quality images.

Breaking Down a Winning
Digital Strategy & Implementation

The online market for outdoor play equipment is highly competitive, making it difficult for KidzShack to rank for relevant keywords.

Conducted a content audit and improved website navigation and breadcrumbs for a better user experience.

Developed a content calendar featuring blog posts, installation guides, and educational resources.

Results

134,560+ new visitors discovered KidzShack, marking a massive increase in website traffic.
The company generated $603,231 in revenue from 582 successful transactions.
The website logged over 188,000+ sessions
KidzShack secured top-3 rankings for 313 keywords.
The business received 195 calls from potential customers