How Peace In A Pod Achieved A 60% Boost In Leads In Just 2 Months

Peace In A Pod is a Perth-based Beauty and Wellness brand devoted to helping individuals feel and look their best through recovery, beauty, and wellness.

INDUSTRY

Skin & Beauty

SERVICE

Meta Ads

PROJECT

Peace In A Pod

WEBSITE

peaceinapod.com.au

60% Growth in Leads in Just 2 Months

By analysing the behaviour of Facebook users and improving brand exploration. Peace In A Pod saw a remarkable 60% increase in leads in just two months. Our comprehensive analysis of the target audience, combined with effective strategies, allowed users to gain a better understanding of the brand, leading to campaign success.

Defining Success Beyond Metrics

Clickmatix helped Peace In A Pod achieve impressive traffic in just two months by focusing on their Facebook Ads campaign performance and event tracking.

60%

Growth in
Leads generation

23%

Savings on the
marketing budget

53%

Decrease in
cost per lead

80%

Increased in
Traffic

Challenges

Before making any strategic decisions, it was important for us to have a comprehensive understanding of areas of improvement and potential challenges. Here are some of the challenges we identified:

There was a struggle in prospecting new inquiries and achieving significant growth in leads.
There was a heavy reliance on costly Meta Ads to achieve an improvement in lead generation.
A new user-friendly and visually appealing website had to be developed and optimised for SEO.
The new under-construction website must be launched with updated and consistent branding to convey the brand’s unique selling prepositions successfully.

Strategy

After a thorough analysis and careful consideration of the critical challenges, we developed a result-driven strategy to effectively assist Peace In A Pod in solving these issues.

Creating a successful lead generation campaign by promoting the most popular services.
Effectively promoting the Unique Selling Prepositions of Peace In A Pod to enhance the campaign’s success.
Generating more leads and improving the effectiveness of the campaign with the help of the Meta Advantage+ machine learning tool.
Testing the dynamic ad copy campaign to determine the winning formula and enhance the lead generation effort.