How Space Shuttle Parking Gained 1865% Organic Traffic

Space Shuttle Parking is one of the leading airport car park service providers in Australia. They offer short-term and long-term car park solutions to individuals who are looking to find the closest multi-level airport car park in Sydney for their vehicle while travelling domestic or international. Apart from being conveniently located on King Street, they offer cos-effective airport car park rates.

INDUSTRY

Transportation

SERVICE

PROJECT

Space Shuttle Parking

WEBSITE

Spaceshuttleparking.com.au

1700% Growth in New Users

With competitors lined up on the same stretch, it becomes challenging for online businesses to scale their site performance and attain organic growth. However, with consistency and constant SEO efforts, we helped this client gain a 1700% improvement in organic new sessions!

Defining Success Beyond Metrics

After 3 months of focusing on SEO performance, Space Shuttle Parking’s organic traffic and GMB search history skyrocketed.

1865%

Increase in
Organic Sessions

1700%

Increased in
New Visitors

700%

Increase in
Organic Goals

70%

Increased in
GMB calls

Challenges

When auditing the client’s website, we noticed the web pages weren’t optimised as per the targeted keywords. In fact, the entire website required a complete SEO and content optimisation.

Upon checking the client’s website, we noticed that the content was not optimised which affected the SEO performance of the site.
Apart from the lack of content optimisation, the website’s header, footer, and main menu were unorganised as per the services mentioned.
While performing the client’s website audit, we discovered there were several missing service pages.
The entire website required necessary on-page and technical SEO optimisation to rank higher on SERP.

Strategy

After determining, highlighting, and analysing the key challenges, we first wanted to understand which strategy would work best for Space Shuttle Parking and how will it help overcome the ongoing challenges.

First, we started working on competitor analysis to understand what more could be added to create a result-driven SEO strategy.
Next, we fixed all on-page and technical issues on the website to boost SERP ranking and bring relevant traffic.
Apart from implementing a basic SEO strategy, we also focused on GMB optimisation and positing to increase leads.
We also decided to install various essential SEO Plugins to boost website performance and get noticed on search engines.
We further started to work on content optimisation by adding required content with targeted keywords to rank higher.
Our other focus was on integrating high-quality backlinks and building a comprehensive content marketing strategy.