We Helped The Skin Lab To Increase Their Lead Flow By 300%

INDUSTRY

Skin Clinic

SERVICE

Facebook Ads

PROJECT

The Skin Lab

WEBSITE

Theskinlab.com.au

300% Increase in qualified leads per month

This client had just started off with their business and was mainly focusing on lead generation for cool sculpting service. However, generating qualified leads without a digital presence, and that too in an off-beat niche can be challenging.

Increased Lead Flow By 300% MOM Basis

With our comprehensive marketing strategies, we are managing to generate 90+ qualified leads every month.

300%

Increase in
Lead Flow

35%

Reduce in
CPL

$13

Achievement in
Lowest CPL

90+

Qualified Leads
Per Month

Challenges

One of our major challenges was creating and increasing the brand awareness and digital presence of this client.

However, since they had just started off with their business, we had to start things right from the scratch.
We worked on setting up the account, researching the audience, targeting the demographic, and crafting suitable marketing campaigns to meet their needs.
They wanted to acquire a substantial amount of qualified leads every month.
Lead generation is possible by focusing mainly on the targeted audience.
The limited budget wasn’t going to stop us from providing tangible results to our client.

Strategy

After determining, highlighting, and analysing the key challenges, we first wanted to understand which strategy would work best for The Skin Lab and how will it help overcome the ongoing challenges.

We also wanted to identify a suitable campaign that would boost the client’s brand presence and drive maximum lead generation.
We started off by focusing on increasing brand awareness by creating engaging marketing campaigns.
We worked on appropriate strategies with a central focus on generating and gathering the right audience.
We decided to allot more budget to the lead generation campaign and limited the budget to user-data engagement campaigns.