Uptons supply all timber, steel, and sheeting products. They have everything you need for flooring, decking, outdoors and general construction.
INDUSTRY
- Building Materials
SERVICE
- SEO
PROJECT
- Uptons
WEBSITE
- Uptons.net.au
Overall Traffic On Parent Site Increased by 328%
To increase the store visit, we have optimised the campaign to attract users from the nearby areas from up to 10kms. Understanding and implementing the objective of the client i.e. improving the keyword ranking and ranking locally, calls from GMB and getting leads from the website.
170+ Keywords are ranked on 1st page of Google
Since the client industry is very typical (dealing in Building Materials), the main aim was to target a more prominent B2C & B2B market.
Increased in Organic Traffic
Keywords Ranked on Top 10
Increased Call Conversions
Increased in Ranking
Challenges
The client’s speciality was highly novelty and competitive, our biggest challenge was to identify the right set of buying customers as it is tough to mark an off-beat niche.Â
- The web pages weren’t optimised as per the targeted keywords.
- There was no material on the category sections of the website.
- There was a gap between content marketing and keywords.
- Products were not listed properly with missing meta descriptions.
Strategy
We did thorough keyword research and added long-tail keywords with higher search volume & transaction keywords to the campaign, which helps to increase organic traffic, higher CTR, quicker rank.
- Performing a detailed technical & on-page audit to find out flaws in the website, which holds it back for overall organic growth.
- Optimised the website and content with correct keywords to have healthy competition in the industry and location.
- Since this was an eCommerce site with a more complicated, branched-out functioning, we first started a full SEO audit.
- Done thorough research about a competitor, their offerings, links, landing page, and build a strategy around them.
Breaking Down a Winning Digital Strategy & Implementation
We first started a full SEO audit. Then, created an SEO ranking strategy at a national level for better.
Done thorough research about a competitor, their offerings, links, landing page, and build a strategy around them.
Other than the SEO activities, we focused on the most important factors to increase revenue – local and mobile.
Results
- Increase in organic traffic: 328%
- We were able to increase call conversions by 176%
- Top keywords ranking: More than 170
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Success Stories
100%
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197%
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1865%
Increase in Organic Sessions
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350%
Growth In Sales
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321%
Increased in Overall Traffic
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328%
Increased in Organic Traffic
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It's time to call your business-
a brand!
Australian Owned Agency
Save Time and Money
Unbeatable Value
Where Work Gets Done
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