30+ Must Have SEO Tools For Effective Website Auditing & Monitoring

With Google launching algorithm updates periodically, it can be challenging for marketers to drive results for their clients or businesses to gain enough traction for sales. By the time you optimise your website for Google, it comes back with another change that ruins all your efforts to claim the top spot on SERP. The lack of transparency regarding how Google ranks websites further adds to the confusion and frustration. But don’t worry.

There are plenty of SEO analysis tools (free and paid) that can help you monitor your website performance, identify areas for improvement, and, ultimately, reduce the impact of future Google updates. Our SEO agency in Melbourne used these SEO analysis tools to audit the client’s website. With the right tools and strategies, you can ensure your website remains visible and continues to attract customers.

Whether you’re a complete beginner or a pro, this guide will give you the information you need to pick the best SEO analysis tools for your website.

Best SEO Tools for Enhancing Your Digital Strategy

Using the right SEO analysis tools is critical to ensuring your website stands out and achieves its full potential. Here is a list of the best SEO tools that cater to various needs, from keyword research to backlink analysis, on-page optimisation, and performance tracking.

• HubSpot SEO Marketing Software
• Google Search Console
• Google Analytics
• Ahrefs
• SEMrush
• Bing Webmaster
• Google Trends
• Screaming Frog SEO Spider
• Moz Pro
• ContentKing
• SE Ranking
• HubSpot Website Grader
• SEOquake
• Woorank
• BuzzStream
• AnswerThePublic
• Keyword Hero
• SpyFu
• Seomator
• SEO PowerSuite
• Sitechecker
• SEOptimer
• KWFinder
• Seolyzer
• Seobility
• BROWSEO
• Linkody
• GrowthBar
• Remove’em
• The Free SEO Report Card by Singularity Digital
• Internet Marketing Ninjas

1. Google Search Console

Google Search Console, a free service offered by Google, acts as a central hub for SEO analysis of your website’s performance in Google Search. Think of it as a mission control centre for your website’s visibility in search results. Search Console empowers you with several key tasks:

Google Search Console, a free service offered by Google, acts as a central hub for SEO analysis of your website’s performance in Google Search. Think of it as a mission control centre for your website’s visibility in search results. Most SEO agencies use Google Search Console to empower you with several key tasks:

• Identify and fix website issues that prevent Google from finding and indexing your site.
• Understand search traffic to improve content and attract more visitors.
• Optimise your website for better search engine rankings and increased visibility.

Price:- 

• Free

2. Google Analytics

Google Analytics, another free tool from Google, provides in-depth insights into your website’s traffic and how visitors behave while there. It’s like having a behind-the-scenes view of your website, allowing you to:

• Track website visitors: See how many people visit your site and understand where they come from, such as search engines or social media.
• Analyse user behaviour: See which pages are most popular, how long visitors stay on your site, and what actions they take, like filling out forms or making purchases.
• Identify successful elements: Discover the parts of your website that are most effective at converting visitors into paying customers or achieving your desired goals.

Price:- 

• Free

3. Ahrefs

Ahrefs is a leading SEO tool known for its comprehensiveness. It empowers users to explore various aspects of SEO. This is critical for improving your website’s search engine ranking and visibility:

• Keyword Research: Ahrefs helps you identify relevant search terms with high traffic potential, allowing you to tailor your website content to attract the ideal audience.
• Backlink Analysis: Ahrefs analyses backlinks, providing valuable insights into your website’s reputation and credibility online.
• Competitor Analysis: Ahrefs allows you to benchmark your website’s SEO performance against your competitors, helping you identify areas for improvement in your SEO strategies.

Ahrefs does offer some free features. However, its full range of powerful functionalities comes with paid plans, starting at $99 per month. While this might be a consideration, Ahrefs is a popular choice among SEO professionals due to its:

• Extensive Data: Ahrefs boasts a vast database of backlinks, providing a comprehensive picture of your website’s presence on the web.
• Actionable Insights: Ahrefs goes beyond presenting data; it translates it into actionable recommendations that guide you in optimising your website’s SEO performance for better results.

Price:- 

• Starts at $129/mo (Lite Plan)
• Starts at $249/mo (Standard Plan)
• Starts at $449/mo (Advanced Plan)
• Starts at $14,990/Yr (Enterprise Plan)

4. SEMrush

SEMrush is a powerful digital marketing platform that equips you with the necessary SEO tools to improve your website’s search ranking and online presence. It offers a comprehensive suite of SEO analysis features to tackle various SEO tasks:

• Keyword research: Discover relevant search terms with high traffic potential to attract your ideal audience.
• Website audit: Conduct a thorough SEO analysis of your website to identify areas for improvement for search engines and visitors.
• Competitive analysis: Analyse your competitors’ SEO strategies to find opportunities to outrank them in search results.

SEMrush offers paid plans starting at $139.95 per month. Here’s why it’s a valuable resource for businesses looking to enhance their SEO and digital marketing efforts:

• All-in-one solution: SEMrush combines multiple SEO tools into one platform, streamlining your digital marketing workflow. This eliminates the need to manage and switch between separate tools for different SEO tasks.
• Easy to use: SEMrush’s intuitive design makes it user-friendly, even for beginners who may be new to SEO analysis and web SEO tools.
• Actionable data: SEMrush goes beyond just presenting complex SEO data. It translates complex data into clear recommendations to help you achieve your goals.

SEMrush can be a valuable resource for businesses of all sizes, from seasoned marketers to those starting in the world of SEO. It can help you improve your online visibility and attract more customers through effective search engine optimisation.

Price:- 

• $139.95/mo (Pro Plan)
• $ 249.95/mo (Guru Plan)
• $499.95/mo (Business Plan)

5. Screaming Frog SEO Spider

Screaming Frog SEO Spider is a powerful website crawler that helps you perform in-depth technical SEO audits. Its free version offers limited functionality, while the paid version costs $259 per year. Screaming Frog is particularly useful for identifying on-page SEO issues and optimising site architecture.

Price:- 

• Free Version Available
• $259/Yr (Paid Version)

6. AnswerThePublic

AnswerThePublic is a unique tool that provides insights into the questions and queries people have about specific keywords. By visualising these queries, it helps content creators understand what their audience is searching for and tailor their content accordingly. This tool is invaluable for brainstorming content ideas and improving your site’s relevance.

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Price:- 

• Monthly Plans
  1. $11/mo (Individual Plan)
  2. $99/mo (Pro Plan)
  3. $199/mo (Expert Plan)
• Lifetime Plans
  1. $119/Lifetime(Individual Plan)
  2. $990/Lifetime (Pro Plan)
  3. $1,990/Lifetime (Expert Plan)

7. Keyword Hero

Keyword Hero integrates with Google Analytics to provide detailed keyword data that is otherwise not available due to Google’s keyword encryption. This tool is essential for understanding which keywords drive traffic to your site and how users interact with your content. Keyword Hero’s detailed reports help refine your SEO strategy and improve keyword targeting.

Price:- 

• Free (Little Hero Plan)
• $9 (Big Hero Plan)
• $49 (Giant Hero Plan)
• $149 (Ultimate Hero Plan)

8. HubSpot Website Grader

HubSpot’s Website Grader is a free SEO tool that is a perfect starting point for anyone unfamiliar with Search Engine Optimisation. Website Grader acts like an SEO analytic tool, analysing your website’s health across several key areas. These areas include SEO itself, how mobile-friendly your site is, and security.

It provides clear reports with actionable recommendations, empowering you to identify aspects of your website that could be improved. By following these recommendations, you can ensure your site functions well for both search engines and visitors.

Price:- 

• Free

9. SEOquake

SEOquake is a free browser extension that simplifies SEO analysis for your website. The best part? You can use it directly in your web browser! Apart from this, you can actively analyse various aspects of any web page’s SEO health, including:

• Search Ranking Potential: Gain insights into how well a webpage might rank in search results based on various factors.
• Keyword Usage: Analyse how often specific keywords appear on a webpage and optimise changes accordingly.
• Link Analysis: Identify and understand internal links (connecting pages within your website) and external links (pointing to other websites) for website structure and traffic flow.

SEOquake is particularly valuable for two key tasks:

• Competitive Analysis: Quickly compare your website’s SEO factors to those of your competitors, helping you identify areas for improvement in your SEO analysis.
• Basic SEO Audits: Conduct on-the-spot checks to see how well a webpage is optimised for search engines, providing you with a basic SEO analysis.

Price:- 

• Free

10. Seobility

Seobility is a powerful tool designed to help websites perform better in search engine results. It offers a variety of features that benefit website owners and SEO professionals:

• Website Audit: Seobility analyses your website comprehensively. It identifies potential issues that could be hindering its search engine ranking. These issues include broken links, duplicate content on your site, and improper optimisation of title tags and descriptions.
• Monitoring and Optimisation: Seobility tracks your website’s performance over time and provides recommendations for improvement. This allows you to make data-driven decisions to optimise your website for search engines.
• Accessible for All Levels: Seobility’s interface and reports are user-friendly. This makes it suitable for both beginners with no prior SEO experience and seasoned professionals.

Even the free version empowers you to take action and improve your website’s search engine visibility without needing extensive SEO knowledge. The free version provides a detailed website audit that highlights common SEO problems.

Price:- 

• Free (Basic Plan)
• $50 (Premium Plan), 14 Days Free Trial Available
• $200 (Agency Plan)

11. HubSpot SEO Marketing Software

HubSpot’s Marketing Hub simplifies your SEO work by combining SEO tools and content management features. With it, you can craft high-quality, search engine-friendly content and track its performance, all within a single platform. The Starter plan starts at $45 per month, making HubSpot an attractive option for businesses seeking a comprehensive solution. 

Here’s what makes HubSpot’s platform particularly beneficial for SEO:

• All-in-one Convenience: HubSpot eliminates the need to switch between different platforms by bringing SEO tools and content management features together. This lets you create content, optimise it for search engines, and track its performance seamlessly.
• Building Your Website’s Credibility: By creating high-quality content and optimising it for relevant keywords, HubSpot can help establish your website as a reliable source of information in your field. This can lead to a higher ranking in search results and attract more visitors to your website organically.

Price:- 

• Starts at AU $1,151/mo (Marketing Hub Professional)
• Starts at AU$5,200/mo (Marketing Hub Enterprise)

12. Sitechecker

Sitechecker is a cost-effective SEO tool (with plans starting at $49 per month) that helps businesses of all sizes maintain a search engine-friendly website.

Here’s what Sitechecker offers:

• Detailed Website Audits: Sitechecker thoroughly analyses your website, identifying potential issues that could be hindering its search engine ranking.
• Real-time Monitoring: Sitechecker monitors your website’s health 24/7 and notifies you of any SEO problems as they arise.
• Actionable Insights: Sitechecker highlights issues and provides clear, easy-to-understand recommendations to fix them. This allows you to take action and improve your website’s SEO performance without needing extensive technical knowledge.

Sitechecker’s user-friendly interface makes it easy to navigate and understand, even for those who are new to SEO. This allows you to take control of your website’s SEO health and ensure it remains optimised for search engines. 

Price:- 

• 7 Days Free Trial Available
• $49/mo (Basic Plan)
• $199/mo (Standard Plan)
• $399/mo (Premium Plan)

13. SEOptimer

SEOptimer is an SEO toolkit designed to help businesses improve their website’s ranking and visibility in search results. It offers a range of features to simplify your SEO efforts, including:

• Website Audits: SEOptimer analyses your website and identifies areas for improvement, ensuring it’s optimised for search engines.
• Keyword Tracking: Track the performance of specific keywords relevant to your business to see how well your website ranks for those terms over time.
• Competitor Analysis: Gain insights into your competitors’ SEO strategies, helping you identify opportunities to outrank them in search results.

Affordable for All Budgets:

SEOptimer is a budget-friendly option for businesses looking to enhance their SEO. They offer a free trial so you can try it before you buy, and their paid plans start at just $19 per month.

Bonus for Agencies:

SEOptimer provides white-labelling options, allowing agencies to customise reports with their branding. This can be a valuable feature for agencies offering SEO services to their clients.

Price:- 

• Free Trial Available
• $19/mo (DIY SEO Plan)
• $29/mo (White Lable Plan)
• $59/mo (White Label & Embedding Plan)

14. KWFinder 

KWFinder is a dedicated keyword research tool that helps you find long-tail keywords with low SEO difficulty. Starting at $29.90 per month, KWFinder is ideal for those focused on content marketing and organic traffic growth. Its user-friendly interface and detailed keyword analysis make it a favourite among content creators.

Price:- 

• Free Account Creation Available
• $29.90/mo (Basic Plan)
• $44.90/mo (Premium Plan)
• $89.90/mo (Agency Plan)

15. GrowthBar

GrowthBar is a lightweight yet powerful SEO tool that provides actionable data for content creation and keyword optimisation. With plans starting at $36 per month, GrowthBar is perfect for startups and small businesses. Its Chrome extension allows for seamless keyword research and competitive analysis directly from your browser.

Price:- 

• 7 Days Free Trial Available
• $36.00/mo (Standard Plan)
• $74.25/mo (Pro Plan)
• $149.25/mo (Agency Plan)

16. Woorank

Woorank offers a comprehensive suite of SEO tools, including site audits, keyword tracking, and competitive analysis. Starting at $19.99 per month, Woorank provides detailed reports that help you understand and improve your website’s SEO performance. Its user-friendly platform makes it accessible to users of all experience levels.

Price:- 

• $19.99/mo (Lite Plan)
• $89.99/mo (Pro Plan)
• $199.99/mo (Premium Plan)
• Contact them for (Enterprise Plan)

17. BuzzStream

BuzzStream is an outreach and link-building tool that helps you manage relationships and build high-quality backlinks. With plans starting at $24 per month, BuzzStream is essential for those looking to enhance their off-page SEO efforts. Its CRM-like interface makes it easy to track and manage your outreach campaigns.

Price:- 

• Free Trial Available
• $24/mo (Starter Plan)
• $124/mo (Growth Plan)
• $299/mo (Professional Plan)
• $999/mo (Custom Plan)

18. Moz Pro

Moz Pro is a comprehensive SEO suite that offers tools for keyword research, link building, and site audits. Starting at $49 per month, Moz Pro is known for its high-quality data and user-friendly interface. Its extensive resources and community support make it a go-to choice for many SEO professionals.

Price:- 

• $49/mo (Starter Plan)
• $99/mo (Standard Plan)
• $179/mo (Medium Plan)
• $299/mo (Large Plan)

19. Linkody 

Linkody is a backlink monitoring tool that helps you track your backlinks and analyse your link profile. With plans starting at $14.90 per month, Linkody provides detailed insights into your link-building efforts and helps you identify potentially harmful links. Its seamless interface makes it easy to use for both beginners and experts.

Price:- 

• 30 days Free Trial Available
• $14.90/mo (Webmaster Plan)
• $24.90/mo (Advance Plan)
• $49.90/mo (Pro Plan)
• $99.90/mo (Agency Plan)
• $153.90/mo (Agency XL Plan)

20. Remove’em

Remove’em is a specialised tool designed to help you identify and disavow toxic backlinks. This is particularly important for websites that have been penalised by Google or those looking to clean up their link profile. Remove’em’s intuitive interface makes it easy to analyse your backlinks and take corrective action.

Price:- 

• $99.00/mo (Subscription (One Site) Plan)
• $249/One Time (Life-Time Account Plan)
• $899/mo (Agency Subscription (10+ websites) Plan) 

21. SpyFu

SpyFu is a competitive analysis tool that allows you to see which keywords your competitors are targeting and how well they are performing. With plans starting at $33 per month, SpyFu is an excellent resource for gaining insights into your competitors’ strategies and identifying new opportunities for your site.

Price:- 

• $39/month  (Basic Plan)
• $9/month (Limited Time offer, Basic Plan)
• $49/month (Limited Time offer, Pro Plan)
• $79 (Professional Plan)

22. Seomator 

Seomator offers automated SEO audits and technical analysis, helping you identify and fix SEO issues. With its detailed reports and actionable insights, Seomator is a valuable tool for maintaining your site’s health and performance. Its user-friendly interface and comprehensive features make it a popular choice among SEO professionals.

Price:- 

• $49/month  (Lite Plan)
• $99/month (Standard Plan)
• $279/month (Advance Plan)

23. ContentKing

ContentKing provides real-time SEO auditing and monitoring, ensuring that any issues on your site are identified and addressed promptly. Its continuous monitoring feature sets it apart from other SEO tools, making it ideal for large websites and those with frequently updated content. ContentKing’s detailed reports and alerts help maintain your site’s SEO health.

Price:- 

• Contact for Pricing

24. SE Ranking 

SE Ranking is an all-in-one SEO tool that offers features such as keyword tracking, site audits, and competitor analysis. With plans starting at $39 per month, SE Ranking provides a comprehensive suite of tools for managing your SEO efforts. Its user-friendly interface and robust data make it a popular choice among marketers and SEO professionals.

Price:- 

• $52/month  (Essential Plan)
• $95.20/month (Pro Plan)
• $207.20/month (Business Plan)

25. SEO PowerSuite

SEO PowerSuite is an SEO toolkit designed to help users optimise their websites effectively. It includes a suite of four powerful tools: Rank Tracker, WebSite Auditor, SEO SpyGlass, and LinkAssistant. SEO PowerSuite offers an all-in-one solution for keyword research, on-page SEO, backlink analysis, and link building, making it an excellent choice for digital marketing agency and SEO professionals.

Price:

• Free Account Creation Available
• $459/Yr (SEO PowerSuite Professional Plan)
• $769/Yr (SEO PowerSuite Enterprise Plan)

26. The Free SEO Report Card by Singularity Digital

The Free SEO Report Card by Singularity Digital gives users a snapshot of their website’s SEO performance. It evaluates key metrics such as domain authority, backlink profile, on-page SEO, and social media presence. This tool is ideal for small businesses and individuals looking for a quick assessment of their site’s SEO health without any cost. 

Price: 

• Free

27. Internet Marketing Ninjas

Internet Marketing Ninjas offers a range of SEO tools and services to improve your website’s search engine performance. Their services include on-page optimisation, link building, content creation, and social media marketing. Internet Marketing Ninjas is an excellent option for businesses seeking a full-service approach to SEO.

Price:

• Custom Pricing Based on Services

28. Bing Webmaster 

Bing Webmaster Tools provides a suite of features to help you manage and optimise your website for Bing search. It offers insights into your site’s performance, helps with keyword research, and provides recommendations for on-page SEO improvements. Bing Webmaster is a valuable resource for anyone looking to enhance their visibility on Bing.

Price:

• Free

29. Google Trends

Google Trends is a free tool that allows users to explore the popularity of search queries over time. It provides valuable insights into trending topics and helps marketers understand consumer behaviour. Google Trends is useful for keyword research, content planning, and staying ahead of industry trends.

Price:

• Free

30. Seolyzer

Seolyzer is a website crawler and logs analyser that helps users identify and fix SEO issues on their sites. It provides detailed reports on website performance, highlighting areas that need improvement. This tool is beneficial for SEO professionals who need in-depth analysis to enhance their site’s search engine ranking.

Price: 

• Free Account Creation Available
• €39/month (Lite Plan)
• €69/month (Advance Plan)
• €249/month (Premium Plan)

31. BROWSEO

BROWSEO is a powerful SEO browser that allows users to view their website the way search engines see it. It strips away all styling and displays the bare-bones HTML structure, helping users understand how search engines interpret their site’s content. BROWSEO is particularly useful for identifying issues with on-page SEO and ensuring that important elements are correctly optimised. 

Price:

• Free

More Free SEO Tools You Can Try!

Many free SEO analysis tools offer a range of features to help you optimise your website. Tools like Check My Links and CWVIQ provide valuable insights and functionality at no cost, making them excellent options for those on a budget.

Conclusion

The right SEO analysis tools are essential for any website’s success. By using these specialised software applications, you can optimise your website for search engines and enhance user experience. Remember, SEO is a constantly changing field; continuous monitoring and adaptation are key to maintaining a competitive edge.