Why Is Google Business Profile Important For Local SEO?

By Maulik Patel

10 Jun 2024

Want more local customers? Local SEO is the key! It propels your online presence in local searches, making you more visible and trustworthy. But what are Google Local Justifications, and how do they help?

This blog explains why local SEO is crucial, dives into Google Local Justifications, and shows you how to use them to your advantage. Get ready to maximise your local impact!

Importance of Local SEO for Small Businesses

Imagine craving that delicious pizza from a new place down the street strikes. You search your phone online for “best pizza near me.” This is where local SEO comes in. It acts like a neon sign, flashing your business name to all those searching for what you offer.

Lost in the local search jungle? Local SEO is your map to success. It guarantees your business shows up in local searches because everyone uses search engines to find everything these days, including local businesses. Here’s why local SEO, with its power to unlock local features justifications, is a game-changer for businesses like yours.

Become the Local Hero. Optimise for local SEO. You tell search engines, “Hey, I’m right here, offering exactly what this person is looking for!” This increases your chances of attracting new customers searching for businesses like yours in their area.

See More Foot Traffic. Local SEO is a constant advertisement that never sleeps. The more visible you are in local searches, the more likely people will discover your business and walk through your doors.

Become a Trusted Neighbor. Ranking well in local searches positions you as a local authority. People start to recognise your name, and this builds trust within the community. It’s like having a friendly reputation that precedes you, making customers feel confident in choosing your business.

What Are Google Local Justifications?

You’re starving. Dinnertime is approaching, and your stomach’s rumbling for a plate of delicious Italian food. You reach for your phone and open Google, ready to find the perfect spot to meet your craving. But with so many restaurants listed in the search results, how do you choose?

Enter Google Local Justifications, your secret weapon for navigating local searches. Imagine them as tiny billboards for each business, giving you a quick snapshot of what makes them special. These short bursts of information appear next to GMB listings, helping you understand why a particular restaurant is relevant to your search.

Let’s say you type in “Italian restaurant with outdoor seating.” One listing might boast a justification saying, “Dine al fresco on our charming patio!” Another might highlight its ambience with a “Romantic atmosphere, perfect for a date night.” In seconds, you can decide which restaurants fit the bill, all thanks to these helpful snippets.

The coolest part? Google gathers these justifications from various sources, working behind the scenes to find the most relevant info. They might look at the business’s website, Google My Business posts, and even what customers say in reviews! So, if a restaurant raves about its lasagna on its website, you might see a justification that says, “Known for its mouthwatering lasagna.” It’s like having a cheat sheet for the best features of each business, all displayed in the search results.

It’s important to note that justifications themselves don’t affect a business’s ranking. But research shows they’re common – over half of local pack listings have them! Even better, some listings can showcase many justifications, giving you an even more comprehensive picture of what each business offers. This is a powerful tool for businesses to grab the attention of potential customers, highlighting their unique selling points right there in the search results.

So, the next time you search for a local business, watch out for those little justification snippets. They can be a goldmine of information, helping you find exactly what you’re looking for.

Types of Local Justifications

“Sold here” Justifications

You jog. Your once comfy shoes now feel flat, and you need new ones. You search for “running shoes near me.” Many stores appear, but which have what you need?

Imagine the answer is clear. Enter “Sold here” justifications, your online shopping weapon. These tags are mini shopping guides. See “Sold here” by a store for running shoes? They have them! This saves time and frustration.

Here’s the twist: unlike other Google features, businesses can’t control “Sold here” tags.

Think secret shopper program powered by Google Maps! Google gathers info on what stores sell. They ask users who visited stores: “Know this place?” These questions might ask about products sold.

Based on this data, Google awards “Sold here” for specific products. We don’t know exactly why some listings have the checkmark, but it’s powerful for you and businesses.

Next time you search, look for “Sold here.” It might be your shortcut to finding what you need!

Posts Justifications

Need help finding food? Same cafes, same menus. Then, a listing pops with an exclamation point: “New summer menu with sizzling fajitas!” Click! Google Posts justifications work magic.

These justifications are mini-ads from a business’s Google My Business profile. New menu item? Special event? Google might use that info to make your listing stand out.

Here’s the cool part: they’re dynamic, not static. They update with your latest posts, keeping customers engaged.

So, how do you influence them? Focus on your Google posts. Google likes posts about one topic, only some things you offer. Running a restaurant? Skip the “pizza, pasta, seafood” post. Make a post about your delicious summer seafood dishes.

Google also understands related keywords. For example, an “SEO companies” post might appear for “Internet marketing companies” because they’re connected.

In short, Google Posts justifications are powerful. Fresh, focused posts with relevant keywords grab attention and make you stand out.

“Provides” Justifications

Need a plumber for a leaky faucet? See checkmarks next to services on Google listings? Those are “Provides” justifications.

Imagine searching “plumbing services near me.” Listings pop up, one with “Provides: faucet repair.” Perfect! It saves you time browsing.

How do businesses get these? Google Business Profile! Businesses list services there, and Google uses that info for the checkmarks.

But wording matters! “Provides: slip and fall injuries” might sound funny. Clear descriptions are essential in the “Services” section.

Choose service words in your Google Business Profile. This ensures “Provides” justifications reflect what you offer and attract the right customers.

“In stock” Justifications

Frustrated searching online for something out of stock? “In stock” justifications show you what’s available!

“In-stock” justifications are powerful for businesses, especially for high-demand or seasonal items. It’s like a virtual “We have it!” sign, convincing shoppers to buy.

The secret weapon? “See What’s In Store” (SWIS) by Pointy from Google. Businesses activate SWIS to link online listings to physical inventory, which lets Google show “in stock” for products they carry.

Imagine: a customer who sees you have the item is more likely to buy! SWIS builds trust and guides them towards a sale.

While SWIS is from Google, activation might need help from platforms like dbaPlatform. These connect inventory systems with SWIS.

Retailers looking for a boost? Activate SWIS! It’s simple and increases customer confidence and sales.

“Their website mentions” Justifications

Google understands you want local organic skincare. It shows nearby shops. Website justifications are like detectives finding clues on shops’ websites. Website mention organic skincare? Google highlights it! Clicking the justification takes you right to that page on the shop’s website. It’s a sneak peek!

Website justifications help you improve your business Search Engine Optimisation. They show what content Google finds relevant. This is gold! You can use it to tailor your website and attract more customers. Website justifications connect your search to a business’s information. For businesses, it’s a tool to optimise their online presence.

“On the menu” Justifications

Craving a vegan burger? Google can help! “Menu highlight” or “On the menu” justifications connect you with restaurants offering what you want.

You search “vegan options near me.” Google scans menus. A restaurant with a vegan burger? Google highlights it! It’s like Google saying, “This restaurant has vegan options!”

These justifications are great for foodies with dietary needs. Search for “gluten-free pasta” or “keto meals.” Google highlights options, making your search easy. It’s a win-win: you find new restaurants, and restaurants get noticed. So next time you see a “Menu highlight” justification, remember that Google is connecting you with your perfect meal!

Review Justifications

Ever wonder why some local businesses stand out online? Searching for pizza? See a restaurant with “Amazing pizza!” next to it? Eye-catching, right?

Review justifications are customer whispers highlighting what people love. Google finds these whispers in real reviews. Many reviews mention “friendly staff” or “cosy atmosphere”? These might appear as justifications.

Think of it as happy customers praising the business. Justifications add credibility and showcase strengths through real people’s voices. Google says, “Look, everyone loves their pizza and service!” This positivity attracts new customers drawn to the buzz.

So next time you see a review justification, remember, it’s not words. It’s happy customers helping you discover gems and businesses shining online!

Benefits of Using Google Local Justifications

Imagine searching for a new Italian restaurant. Listings bombard you. One pops with a note: “Users love homemade pasta!” Intriguing, right? That’s the power of Google Local Justifications.

Justifications: Spotlight Your Business

Justifications are like neon signs highlighting your listing. They tell customers why you’re perfect. Stand out from the crowd. Justifications are like flags, grabbing attention. They showcase what makes you unique, a specific product or service you excel at.

Build trust like a brick wall. Justifications can be glowing testimonials. Positive reviews build trust. Customers see real people vouching for you, making them confident.

More clicks, more customers. Relevant justifications are magnets. If someone searches “pizza delivery near me,” and your listing boasts “Delivery in 30 minutes!” They’re much more likely to click and order. Justifications answer questions, eliminating hesitation and driving customers to you.

Justifications: What Else Do You Need to Know

Ever seen those info bits next to local businesses in search results? Those are justifications. They highlight what makes your business great for a specific search, but they don’t affect your ranking. They do make your listing more informative and appealing to potential customers.

Here’s the surprise: 57% of local listings in search results have justifications! That makes them a valuable tool in your local SEO strategy.

Google constantly updates justifications to reflect the latest about your business. Added a new service? Got a great review? It can appear next to your listing quickly.

For user-friendliness, justifications adjust to the device someone is using. Whether they are using a desktop, tablet, or phone, the information will be clear and convenient.

Implementing Local SEO Best Practices

Imagine you’re searching online for a fantastic local bakery. Among the search results, you see listings for bakeries, but a few stand out. They have little snippets of information next to their names, highlighting why they might be perfect for you. These are Google Local Justifications, and they can be a game-changer for your local business.

Yet, justifications themself won’t magically boost your ranking to the top. Think of them as a spotlight – they can’t create the star but can make it shine brighter. To truly leverage their power, you need a solid local SEO strategy.

Here’s how to build that strategy and get your justifications working for you:

Target local keywords:

Research words your ideal customers use online to find your business. Include those keywords in your website, descriptions, and tags. Tell search engines you’re the answer for local searches!

List your business everywhere:

Get your business name, address, and phone number (NAP) on trusted websites and directories. More citations mean better local SEO.

Use schema markup:

Schema markup is a code that helps search engines understand your business details. Implement schema markup to give search engines a clear picture of your business.

Conclusion

Google Local Justifications enhances local listings, making them informative and attractive. Understand justifications. Integrate them into your local SEO strategy, and boom! You will get better online visibility, trust, and traffic.

Consider using local SEO services in Perth, like Clickmatix, and get ready to attract more customers and build a strong community presence. Be the local leader!